January 17, 2013, Lijiang——Gucci watches and jewelry together with Chinese film star and environmental enthusiast Miss Li Bingbing, launched a special version of the Bamboo watch and jewelry series.
The highlight of this series is the use of sustainable, renewable materials such as bamboo, palm tree nuts or plant ivory (an alternative to animal ivory). The Bamboo special model has been officially released in China. Gucci watches and jewelry are currently supporting a local reforestation project in China. These environmental protection actions reflect Gucci’s consistent commitment and responsibility for sustainable development.
The cooperative local reforestation project is a large-scale program designed to help the Ningxia Hui Autonomous Region in northwestern China restore its ecology. This is one of the areas with the most severely damaged ecology in China. Windy weather and deforestation for land development have become increasingly serious, leading to large-scale soil erosion. The phenomenon of ‘desertification’ has intensified and fertile soils have become increasingly barren. With the support of Gucci watch jewelry, a desert area in Ningxia will plant a specially cultivated drought-resistant plant, wild gray clematis. The project hopes to bring broader benefits, such as promoting wider participation in society and promoting a positive environmental awareness.
In 2009, Ms. Li Bingbing established the L.O.V.E charity charity organization to promote a ‘responsible attitude towards life’ and encourage everyone to treat our planet in a more caring way. Ms. Li Bingbing’s enthusiasm for environmental protection has been recognized worldwide and she became the first Chinese Goodwill Ambassador of the United Nations Environment Programme. The Bamboo collection is the result of a collaboration between Ms. Li Bingbing and Gucci watch jewelry; the back of the case is engraved with the words ‘Gucci and Li Bingbing for Responsible Life’ (Gucci and Li Bingbing, working together to promote responsible life). The matching beaded bracelet is made of contrasting bamboo and creamy white beads from the nuts of palm trees. Two sterling silver pendants engraved with the Gucci and L.O.V.E logos are dotted on the sides. Talking about cooperation with Gucci watches and jewelry, Li Bingbing said: ‘This time, I and my charity brand LOVE cooperated with GUCCI to release this bamboo watch and jewelry and share the fashion concept of environmental protection with everyone. It is an honor I am also very excited. In the years of doing environmental protection, I have a deep understanding that environmental protection needs to go into people’s hearts, awe from nature, and appreciate and love nature hairdressing. Hope is getting more and more More and more fashion products can use more environmentally friendly materials, protect the beauty of nature, pass on the beauty of nature, and have a responsibility to live on this earth. This is the responsibility of fashion! I also hope that more and more people pursuing beauty will pursue ‘responsible’ fashion’.’
For Gucci watches and jewellery, this cooperation brings together the two fields of fashion and environmental protection. Speaking of today’s pursuit of ‘being well on the inside,’ Michele Sofisti, CEO of Gucci Watch Jewellery, said: ‘The natural resources on the planet are used by the earth people and deserve the care of the earth people. The awareness of protecting the environment is constantly increasing. As we expand our influence, consumers are increasingly looking to buy products that are also environmentally responsible. We are also eager to take steps in this direction through the Bamboo series and give back to our planet through projects such as Ningxia’s artificial afforestation. ‘
The Gucci watch and jewelry news and product launch was held at the Pullman Resort Hotel in Lijiang, a UNESCO World Heritage Site in northwestern Yunnan Province. As the most “green” city in China, Lijiang is the perfect sanctuary to unveil the mystery of the new Gucci watch jewelry collection and showcase its first environmental protection project. Ms. Li Bingbing delivered a speech at the event, emphasizing her support and recognition of the project, and was led by Li Debao, director of the Kunming Institute of Botany, Chinese Academy of Sciences, researcher, Ph.D. member, member of the Linnae Institute and recipient of the British Honorary Officer (OBE). Presentation on the impact of climate change on biodiversity and the importance of reforestation in China.
Li Bingbing and Gucci launch strategic cooperation to launch special jewelry
In 2009, Li Bingbing established the personal charity brand LOVE to promote ‘responsible living’. In the past 3 years, LOVE has initiated or participated in many projects, including ‘Million Forests’, ‘Earth Hour’, ‘Climate Change Observation Mission’ and many more. project. Li Bingbing’s enthusiasm for environmental protection has been recognized all over the world, and he has become the first Chinese global goodwill ambassador for the United Nations Environment Programme (UNEP).
Li Bingbing said, ‘GUCCI and I don’t want cooperation to be limited to business endorsements, so we have been looking for mutual agreement on public welfare. My public welfare brand LOVE has been working for more than three years, and GUCCI’s efforts and achievements in environmental protection It is obvious to all that this time, the two parties jointly launched environmentally-friendly special jewelry and watches, which is a brand new start. ‘
The reporter saw on the spot that the back of the special case of Bamboo was engraved with the words ‘Gucci and Li Bingbing for Responsible Life’ (Gucci and Li Bingbing, working together to promote a responsible life). The matching beaded bracelet is made of contrasting bamboo and creamy white beads from the nuts of palm trees. Two sterling silver pendants engraved with the Gucci and L.O.V.E logos are dotted on the sides. ‘Through this watch and jewellery, I can share the fashion concept of environmental protection with everyone, and I am very excited and excited. In these years of environmental protection, I have a deep understanding that environmental protection needs to enter people’s hearts, Awe from the heart, appreciate and love natural hairdressing from the heart. I hope more and more fashion products can use more environmentally friendly materials, protect the beauty of nature, convey the beauty of nature, and have a responsible life on this earth. This is the responsibility of fashion! I also hope that more and more people pursuing beauty will pursue ‘responsible fashion’. ‘
It is worth mentioning that a part of the sales profits of this watch and bracelet will be donated to public welfare environmental protection projects to help desertified areas in Ningxia to cultivate and plant gray clematis in large areas to prevent local desertification.