Month: March 2012

Innovative Epic Pioneer Cartier Presents A New ‘sculpture Time’ Short Film

As a ‘pioneer of creative watchmaking’, Cartier has written the most touching legend in the history of watchmaking. On September 28, 2014, Cartier will present a new short film ‘ShapeYourTime ™’, which interprets masculinity from a unique perspective. In just 90 seconds, the audience will be deeply immersed in the Cartier Time Tunnel: from the initial creation to the contemporary classics to the latest concept watches that show the future of watchmaking. This is a time-honored journey of innovation that goes deep into the mysteries of watchmaking, driven by the operation of gears and machinery.

The director of the film, Bruno Aveillan, fought Cartier’s short film L’ Odyssée de Cartier in 2012. This time, the brand’s iconic cheetah is the main character again, which reflects the strength, personality and passion represented by cheetah. Whether it’s a wild cheetah or a mechanical cheetah, they have fully demonstrated Cartier’s professional watchmaking skills, as well as the audacity, passion and endless creativity behind it. <? xml: namespace prefix = o ns = 'urn: sc

 Innovative, creative, powerful, and legendary, this new short film vividly shows Cartier’s vigorous vitality and full of creativity since 1847. As a pioneer in the watchmaking industry, Cartier has never ceased to innovate in the history of more than 160 years, shaping the world of watchmaking as it is seen today.

 As early as the early 20th century, the three Cartier brothers dared to challenge tradition and break stereotypes. In 1904, Louis Cartier created a watch with integrated strap and case for flight pioneer Albert Santos-Dumont, and it was also the first watch in a truly modern sense. The industry has opened up a whole new path. In 1912, Cartier, who was constantly seeking to break through the limits, created the first mysterious clock, known as the ‘miracle in the history of watches and clocks.’ Throughout the brand’s history of innovation and pioneering spirit, Cartier has created many unique and unprecedented watch shapes. From the tonneau watch Tonneau in 1906, to the Tortue turtle watch introduced in 1912, and the rectangular watch Tank launched in 1917, Cartier cleverly uses traditional watchmaking elements to create its own unique style, so it also Known as ‘master of styling watches’.

 Today, this spirit still leads Cartier. Including nine high-quality watchmaking movements that have won the Geneva Quality Mark, more than 30 workshop-made movements embody Cartier’s exquisite watchmaking craftsmanship, as well as the iconic and unique innovative concept. Exploring new areas, discovering unknowns, challenging the limitations of watchmaking, and motivating forward, Cartier has shaped the future of time through the concept watches of the ID series.

 Cartier Time Journey is an ode to the past, present and future, to all explorers, trailblazers and doers. The new short film ‘Sculpture Time’ is a message to contemporary men: like the founders of the Cartier brand, they are pioneering, visionary, creative, and passionate, affecting the future of the world … The future, just like today and yesterday, The history of contemporary watchmaking will continue to be written, creating a never-ending legend.

Global premiere from September 28:
CCTV-4 Chinese International Channel CCTV-4 20: 58-21: 00 China News
CNNAsia Channel CNNInternational
BBCAsia ChannelBBCWorldNews

Cartier’s ‘Sculpture Time’ Official Website:

Cartier Youku Video Space World Premiere:

Airborne TV (October 1-October 31):
AirFrance / Emirates
Cathay Pacific / Singapore AirlinesSingaporeAirlines

Stay tuned to Cartier’s official Weibo: (@ 卡 地 亚)

Please pay attention to Cartier WeChat service number:
Search for ‘Cartier Cartier’ or scan the QR code below


Extreme And Distinguished, Baume & Mercier Launches New Ultra-thin Chrysler Watch

Since its establishment in 1830, Baume & Mercier watches have been adhering to the Swiss watchmaking tradition, inspiring design inspiration and producing a series of unique and elegant boutiques. Today, the brand successfully combines the professional craftsmanship and innovative technology of watchmaking, esteeming its peers in the industry, and constantly launching amazing works.

When everything is tired and the classics and tradition return, the two classic Classima Executives ultra-thin watches from Baume & Mercier will perfectly inherit the most noble historical tradition, which is very suitable for buying as the other half Celebrate a certain anniversary.
In recent years, the design style of sports watches has often grown old and oversized, and the price has become extremely expensive. In contrast, these two ultra-thin watches symbolize the return of traditional Swiss watchmaking. These two extremely elegant watches go beyond the tedious design style, with black or white dials, suitable for people to wear on various occasions.

Made in the original Swiss factory, it perfectly inherits the superb and excellent watchmaking technology, and adheres to the watchmaking concept established by Baume & Mercier since the 1920s: ultra-thin Swiss movement (1.6mm), polished steel satin finish Case, crown with brand logo (Greek Phi), delicately polished dial with rhodium-plated Roman numerals and hour markers, wear-resistant sapphire glass, crocodile leather strap, and perfect match with convenient quartz movement . They are not avant-garde, but they symbolize eternity.