Month: January 2020

Swatch And Artist Damien Hirst Celebrate The 90th Anniversary Of Mickey’s Birth

The world-renowned Mickey has connected generations and always conveys joy, optimism and hope to the world. Mickey, who is always young, has celebrated his 90th anniversary this year. To this end, Swatch has launched two special artist-designed watches designed by artist Damien Hirst to pay tribute to Mickey.

Biswatch’s two numbered limited edition special edition watches for artists are from the hands of the British artist. Among them, SPOT MICKEY will be launched on’s official website on the 18th of November on the 90th anniversary of Mickey. It will be limited to 1,999 pieces within 24 hours. SPOT MICKEY presents the popular Mickey image on the dial, and its strap is decorated with Mickey’s iconic color.

MIRROR SPOT MICKEY is limited to 19,999 pieces. The pattern consisting of polka dots is vivid and interesting. Mickey, a superb and superstar, is also vividly presented on the strap and dial mirror background.

Not only that, there are even more surprises hidden on the back of these two watches: the autograph of one of the most important contemporary artists, and wish the true classic idol born in 1928 a happy birthday.


Reproduction Of Classic Legend El Primero A386 Limited Edition Watch When Tasting Zenith

In 1969 50 years ago, Zenith released the world’s first integrated automatic chronograph movement-EL Primero (meaning ‘first’), which can reach 36,000 per hour The extraordinary high frequency vibration (5Hz) and the extraordinary skill of timing accuracy up to 1/10 seconds have written a new chapter in the history of Swiss mechanical watchmaking. This year coincides with the 50th anniversary of the birth of this legendary movement. Zenith has specially engraved the El Primero A386 model launched in 1969. To pay tribute to this classic legend, it has also provided the series with 50 years of Warranty service demonstrates the strong technical confidence of Zenith. The new EL PRIMERO A386 replica limited edition watch is presented in three precious metals in white gold, rose gold and gold. Each of them is limited to 50 pieces worldwide.

Watch real shot map display

  In order to perfectly reprint the original watch, Zenith has specially adopted the ‘reverse time’ process and laser scanned each component to ensure that the EL PRIMERO A386 limited edition watch is faithful to the original watch design.

Smooth natural line radians

  This EL PRIMERO A386 replica limited edition watch is made of rose gold, presenting a unique moisturizing and delicate feeling unique to precious metal materials. The exterior design retains the original features of the 1969 El Primero A386 model. The diameter is still 38 mm, which is unisex. The thickness of 12.6 mm is not too wide, but it adds a different texture to the watch.

Mushroom-shaped chronograph button and crown

  The crown on the other side of the watch is also made of rose gold, and the brand logo engraved on the top has been updated-the iconic ‘star’ logo reflects the brand’s unique aesthetic style. In addition, the crown is also decorated with a non-slip texture design to ensure the wearer accurate time. The timing buttons on both sides of the crown still follow the design style of the original model. The mushroom-type timing buttons are used to control the timing device, and the operation is extremely smooth. Press the upper timing button to start / pause the device, and the bottom is the reset device.

Recreates the retro look of the original 1969

  From the front, the EL PRIMERO A386 limited edition watch perfectly reproduces the retro look of the original 1969. A round white lacquered dial with a highly recognizable three-color timer: a 30-minute counter at 3 o’clock, an hour counter at 6 o’clock, and a space between the two dials Date display window, small seconds at 9 o’clock, the overall color matching, layout is harmonious and natural.

  The central red chronograph hands, the hour, minute and hour markers are covered with Super-LumiNova SLN C3 fluorescent coating to ensure that the wearer can still read the time clearly in a dim environment.

  The outer edge of the disk is equipped with an extremely classic speedometer scale. The scale is extremely clear and intuitive under the action of an arc-shaped mirror with a magnifying effect.

  The watch is paired with a dark brown alligator leather strap with a rubber protective lining. It has good quality and a rose gold buckle that reflects the overall style, showing the gentleman’s attitude on the wrist.

  Different from the original watch design, the new EL PRIMERO A386 replica limited edition watch uses a new sapphire back design, which can be observed through the bottom of the movement. The watch is equipped with an El Primero 400 automatic winding movement, which can achieve high frequency vibration of 36,000 times per hour, and retains the original time measurement technology accurate to 1/10 seconds.

  Zenith is especially equipped with an integrated column wheel structure for the movement, with a prominent blue decoration. For chronograph watches, compared with cams, the column wheel structure has a shorter travel stroke and smoother operation of the chronograph buttons. Therefore, the column wheel has been applied to high-end chronograph watches.

  In addition, the horizontal clutch device, the center rotor (automatic rotor) mounted on the ball bearing, etc. are all manufactured with very good technology. The center rotor also uses the large-scale hollow design unique to Zenith, which can make excellent A panoramic view of the movement mechanism. It can also provide a power reserve of more than 50 hours after full winding, compared with the original, the performance is even better.

  Summary: The limited edition replica watch presented by Zenith presents the precious legend of El Primero series with precious metal material, revolutionary movement mechanism and highly recognizable three-color dial design. In addition, Zenith’s 50-year warranty for this series of watches continues the warranty of this legendary timepiece, escorting the limited edition EL PRIMERO A386 watch on your wrist!


At This Moment, Tissot Alpine Car Series Watch

When the roar of the engine sounded, with the hands of the watch jumping, the car raced all the way, taking us back to the 1970s, let TISSOT Tissot watch meet Alpine again. Alpine was founded by young auto sports enthusiast Jean Hedley in 1955. He won the Monte Carlo Rally with the Alpine A110 ‘Berlinette’ in 1971 and 1973, making the Alpine brand a legend . In 2017, Alpine returned with the new A110, recreating the brand’s tradition of lightness, compactness, flexibility and driving pleasure. On this occasion, TISSOT cooperated with Alpine, the legendary French car manufacturer, to launch the Tissot Alpine car series watch. With the theme of convenience, it provides an unparalleled experience and unique experience for the majority of driving enthusiasts Driving fun.

The details of gentleman travel
  The charm of the Tissot Alpine car series automatic watch lies in its chic appearance and unique design concept. The core design of the watch revolves around convenience. The exquisite design of the case makes the watch easier to control, allowing the watch to be worn on the wrist or removed from the wrist at any time and placed on the Alpine dashboard. So that the driver can easily check the time on the road. Convenient and beautiful.

Tissot Alpine Car Watch Automatic

  The Tissot Alpine Car Series Automatic Watch is equipped with the A05.H31 mechanical movement, which is as complicated as a delicate car engine. It provides the watch with a power reserve of up to 60 hours and at the same time guarantees long battery life. In addition, the color scheme and perfect surface treatment of the Tissot Alpine Car Series Quartz Watch undoubtedly highlight the uniqueness of this timepiece. The dial subtly incorporates the chronograph elements of the famous ‘Berlinette’ model, so that the wearer can fully feel the speed and passion brought from the 1960s and 1970s. The black dial is set against bright colors to make reading easier, and the blue second hand is decorated with Alpine’s legendary ‘A’, which highlights the strong friendship between TISSOT and Alpine. At the same time, elements such as hands, piston-shaped buttons and perforated leather strap give this watch a sporty and stylish atmosphere, which is a good choice for gentleman drivers.

Tissot Alpine Car Watch Automatic

Tissot Alpine Car Quartz Watch
Technical Parameters:

Tissot Alpine car series automatic reference price: RMB 15,200
-Made in Switzerland
-A05.H31 self-winding mechanical movement
-316L stainless steel removable case and see-through back cover
-Water resistance to withstand a pressure equivalent to 10 bar
-Leather strap with push-button butterfly clasp
-Size: 45mm * 45mm

Tissot Alpine Car Quartz Reference Price: RMB 3,550
-Made in Switzerland
-Quartz movement
-316L stainless steel removable case and carved back
-Water resistance to withstand a pressure equivalent to 10 bar
-Leather strap with standard buckle
-Size: 45mm * 45mm


2015 Sihh Lange A.Lange & Söhne The New Sound Of Time

ZEITWERK MINUTE REPEATER is the first time, tenth and minute watch from Lange A. Lange & Söhne. Whenever the button touches the beeping device, the watch will display the current digital time in sequence, and the sound will be emitted in sequence. Every hour the dial time passes, a low tone sounds, while a double tone and a high tone represent every ten minutes and every minute, respectively. The engineers used the basic principle of the word-jumping device when developing the beep function of ZEITWERK MINUTE REPEATER. The time of the watch is not displayed by hands, but by means of an hour circle and two minute dials. The three worm gears connected to these mechanical display elements will extract the timekeeping numbers corresponding to the hours, ten minutes and minutes, respectively.

ZEITWERK MINUTE REPEATER is the first Lange watch with decimal minute repeater

 Lange homemade L043.5 movement

ZEITWERK MINUTE REPEATER activates the beeping device with a smart button system, replacing the traditional slide mode. In order to achieve the highest sound quality, the engineers made the movement and case with meticulous care. The tuning process relies on both hands and keen hearing to make the two gongs emit loud sounds and reverberations at the same time, and the sound quality is perfectly integrated.
Meticulous design
After countless procedures and comprehensive fine-tuning processes, the various devices driven by the movement composed of 771 parts can run smoothly and ensure that the device can always play the best effect. In order to avoid damage to the operation due to accidents or potential risks, designers have added very practical safety devices. Since setting the time during the beep sequence will cause mechanical components to conflict, the watch owner will not be able to pull out the crown after activating the beep device. After the beeping process begins, the winding gear train is separated from the power-providing ratchet. This preset prevents the winding gear train and crown from turning when the gong is struck, avoiding wasting a lot of power. The digital disk switching process is also delayed until the beep sequence ends. Among them, the ringing time at 12:59 is the longest, which takes about 20 seconds. Therefore, the timekeeping sound will always correspond to the time displayed on the dial.

 The Lange watch factory manufactures its own L043.5 movement; it is wound by hand and meets Lange’s strictest quality standards. It is carefully modified and assembled by hand. 5-way precision adjustment, 3/4 plywood made of untreated German silver, hand-engraved balance wheel plywood, constant power escapement

ZEITWERK MINUTE REPEATER watch with hand-stitched alligator strap and Lange platinum 950 folding buckle

In order to avoid the three-question sequence being interrupted in advance due to the power consumption of the mainspring (the watch will also stop running at this time), the beeping device will not start when the power reserve is less than twelve hours. In this case, a red mark appears on the power reserve indicator. Because the mainspring powers the beeping device through a ratchet, the number and length of the minute repeater will affect the basic power reserve of up to 36 hours
Presenting a distinguished tradition in contemporary design
ZEITWERK MINUTE REPEATER with clear jumping display is a design example and is particularly eye-catching. The built-in patented constant-power escapement provides equal energy throughout the power reserve and drives the switching device, which reliably controls the digital display every minute.

Lange’s ZEITWERK MINUTE REPEATER is the second model in the ZEITWERK series with an acoustic time display. Its extraordinary design cites Lange’s milestone on the road to innovative watch concepts

Among the top timepieces, ZEITWERK MINUTE REPEATER is a masterpiece of technology. This ingeniously designed watch combines mechanical skipping display and decimal minute repeater for the first time. At 7:52, there will be seven low, five double and two treble sounds, and the time signal sound exactly corresponds to the time displayed on the dial.

The calibre L043.5 in the ZEITWERK MINUTE REPEATER is carefully modified by hand. The balance wheel, eccentric weight and self-made cardless hairspring under the hand-carved balance wheel splint can vibrate 18,800 times per hour. This beeping chronograph watches the time bridge around the hour and minute digital windows on the same plane. Black polished steel hammers are neatly arranged on both sides of the small seconds dial. On the left is the clock, and on the right is the one-minute minute. And every ten minutes, the two hammers will ring the gong at the same time, making two sounds.


Baida Philippe 5208 Platinum 2013 Basel New Real Shooting

[Special Report from Watch House Basel] On April 25, 2013, the annual watch industry event Basel International Watch Fair kicked off. The watch house team went to Switzerland. In front of you, we will bring the exhibition report in the first time, and send the new watch pictures of major brands as soon as possible. Here we bring new Basel products, Patek Philippe 5208 real shot, friends who like Patek Philippe can see it first.
This is a platinum one-button chronograph. In addition to the timing function, he also has three questions and a perpetual calendar function. The dial is made of luxury precious metal with a diameter of 42 mm. The movement model is: Cal R CH 27 PS. At first glance, the dial of this watch is very messy, but upon closer inspection, it is found that every component inside is very delicate and charming. The sapphire blue hands contrast with the metal parts at the back to complement each other.

The pictures and information collected by the reporting team in front of the Watch House will be uploaded to the special topics in Basel, so stay tuned.

Watch home 2013 Basel international watch exhibition special website:


Montblanc Sanlitun Concept Store Grandly Opened

Montblanc, the top international luxury brand, recently unveiled the world’s first Montblanc concept store in the North District of Sanlitun Village, Beijing. It is also the world’s largest Montblanc boutique. While inheriting the magnificent style, Montblanc Sanlitun Concept Store combines traditional craftsmanship and modern interactive technology in a very poetic way to build a brand-new experience space for Chinese consumers. Through the brand’s century-old art treasures, it will serve the world Here comes the legend of Montblanc writing time. At the event, well-known artists Huang Yaoming, Zhong Chuhong, Yang Kun, etc. also came to the scene and personally felt the magic and grace of the interactive experience in the Montblanc Sanlitun Concept Store.
 The newly completed Montblanc Sanlitun Concept Store is four stories high and is located in the core area of ​​Sanlitun Village North District, with an unprecedented scale. Strolling inside the store, you can feel the spark of surprise brought by creative ideas and modern technology everywhere, making the shopping experience a fun time and space journey.
 The ‘Exploration Timepiece’ device located on the first floor of the Montblanc Sanlitun Concept Store vividly demonstrates the internal working process of the timepiece, showing guests the meticulousness and elegance of the Montblanc True Watch. Moving to the second floor, ‘Time Writing Great Man Slang Area’ tells visitors about Montblanc’s writing culture in new and interesting interactive forms, and guests can leave their own ‘signed portraits’ in the Montblanc store, sharing their own and The exclusive story of Montblanc’s Sanlitun concept store. The ‘Star Avenue’ on the third floor will create an unprecedented superstar experience platform for customers, and guests can take pictures on the red carpet that superstars walked through during the Montblanc event.

(From left) Mr. Cao Qitai, Ms. Zhong Chuhong, Chairman and President of Montblanc Asia Pacific, Mr. James T. Siano, Mr. Huang Yaoming, and Mr. Yang Kun Experience Montblanc Concept Store’s first floor exploration timepiece interactive device
 At the event, Mr. James T. Siano, Chairman and President of Montblanc Asia Pacific, said that “Montblanc is very honored and hopes that the completion of the Montblanc Sanlitun concept store will bring a refreshing shopping experience to Chinese luxury consumers. Montblanc’s determination to dedicate itself to the Chinese market is unquestionable, and we are very grateful to the Chinese market for providing such a sustainable development opportunity for the Montblanc brand. In the Montblanc Sanlitunlong concept store, we hope to create an exchange platform for interaction with Chinese consumers. Through direct experience, you can further understand Montblanc’s product stories and brand concepts. & rdquo;
 As an internationally renowned luxury brand, Montblanc has been supporting the development of culture and the arts for many years. Culture and art have long since penetrated into Montblanc’s bloodline. In every corner of the Montblanc Concept Store, you can find traces of Montblanc’s promotion of human culture and art. The 4th floor of the Montblanc Concept Store will also become an open art space, displaying design boutiques in the history of the Montblanc brand, as well as outstanding works by Chinese artists worldwide, and sharing world-leading art masterpieces with Chinese consumers.
 The newly completed Montblanc Sanlitun concept store sells and displays a full range of Montblanc products, including the highly acclaimed high-end watch series in recent years, world-renowned writing instrument products, magnificent fine jewellery and high-quality leather goods and accessories. Montblanc enthusiasts can find all the masterpieces they aspire to.
 Unprecedented scale, all-encompassing, extreme presentation. Montblanc Sanlitun Concept Store has more novelty journeys waiting for you to experience.


Affordable Diving Watch Three Watches Worth Choosing

Although the autumn season is high, it does not mean that the time for wearing a diving watch has passed. Sports watches represented by diving watches can actually be worn at any season, because they are more resistant to build, have good protection, and are used daily. This is why sports watches are so hot now. So if you want to buy a diving watch for daily use, but don’t want to spend too much money, we will recommend a few for you today.
Seiko PROSPEX series SRPA21J1

Product model: SRPA21J1
Domestic public price: 3600
Watch diameter: 44 mm
Case thickness: 13.4 mm
Movement type: automatic
Movement model: CAL.4R36
Case material: Stainless steel
Water resistance: 200 meters
Case material: Stainless steel
Watch details: Watch comment: In fact, at a price of more than three thousand, it is not easy to buy a good mechanical watch. Swiss big-name mechanical watches are almost entry at this price. Since it is a submersible mechanical watch, of course, the Seiko PROSPEX series is the first to be launched. There is no way. Others are cost-effective. At this price, you really cannot find a better submersible mechanical watch. This Seiko ‘Coke’ ring is a 2016 model of cooperation between Seiko and the international professional diving agency PADI. The public price is 3600 yuan. You must know that it is a stainless steel watch. It is a replica of the famous diving watch 6039 and abalone Type case, 200 meters waterproof, also equipped with 4R36 movement, with bracelet and stop seconds function, and luminous, unidirectional rotating bezel. It should be said that it has the basic configuration of a diving watch. I have to say that this is the most cost-effective diving watch. The only thing that makes many people dare not start is probably its large diameter of 44 mm and its small wrist. The man said that he really couldn’t hurt.

Seiko PROSPEX series SRP777J1

Product model: SRP777J1
Domestic public price: 3300
Movement type: automatic
Movement model: 4R36
Case material: Stainless steel
Water resistance: 200 meters
Case material: Stainless steel
Watch details: watch comment: If you do n’t want that kind of personality, Seiko also has a civilian version of Prospex. This is the same as the previous one. It should be said that there is no difference except for the color matching. The same abalone shell and the same function, because the large MM and small MM have been discontinued, so the current main Seiko diving watch is this style, but the high-profile version of the large MM still exists, but the price is not as usual.
Certina diving element series C032.407.17.051.00

Product model: C032.407.17.051.00
Domestic public price: 6000
Watch diameter: 43 mm
Movement type: automatic
Movement model: ETA PowermaticTM 80
Case material: 316L matte steel
Water resistance: 300 meters
Case material: 316L matte steel
Watch details: certina / 54719 /
Watch reviews: If you are willing to add some money, then you can get a Certina turtle. Certina is also famous for its high cost performance. After the upgrade, the current Certina diving watch is better in design than before. Be more stylish. The new version of the turtle is also very waterproof, with luminous, and uses the new 80 movement, the case with patented DS technology, to improve water resistance and shock resistance. In comparison, because the configuration is a bit higher than Seiko, so the price is pretty good.
Summary: Of course, there are not only these cheap diving watches, but they have a good reputation and have good market feedback. In fact, there are not many of them. These watches have not only good looks, but also use very representative machines Cores, from all aspects, they have good selectivity for your reference.


Imagination And Reconstruction: Swatch Cities Project Landed In Madrid For The First Time To Ignite The Creative Passion Of Young Rookies

Creativity comes from personal talent and the surrounding environment. Young rookies are the driving force for creativity. They represent multiculturalism and equality. Not only that, they are also fearless and like to challenge the brand, but Swatch is always happy to accept new challenges. The world-renowned Swiss watch brand Swatch launches the Swatch Cities project, which aims to build a creative platform for young creators, pave the way for their artistic pursuits, and also leave a permanent art trail for themselves to inspire endless endless Imagination and expression.

Imagination and reconstruction SWATCH CITIES project landed in Madrid for the first time, igniting the creative passion of young rookies

 Swatch Global Chief Operating Officer Mr. Gonzalo de cevallos and Swatch Global Creative Director Mr. Carlo

   The Swatch Cities project has officially kicked off in Madrid. Madrid is a global role model for urban transformation. Here, innovation, positive energy and new ideas are guiding the city’s social, commercial and retail reforms. In July this year, 15 young (18-30 years old) young talents were selected through layers and stood out from 113 applicants. They were successfully selected and added to this artist support project. Led by carefully selected creative mentors, these participants explored the latest ideas in contemporary urban art and music. From October 22nd to 27th, all participants set sail from Madrid, the first stop of the Spanish capital, to show their works of art to the world.

Media experience new Swatch X You custom series watch

Media experience new Swatch X You custom series watch

Media experience new Swatch X You custom series watch

   Drawing inspiration from the creative atmosphere of the Swatch Cities project, Swatch will also collaborate with local and Madrid celebrities and institutions such as jewelry designer Aristocrazy, urban art group Boa Mistura, and Thyssen- Bornemisza) National Museum, etc., to unveil the mystery of the special collection during the event.

Media appreciate art works

   The future of the Swatch Cities project is colorful: Madrid is just the first stop of Swatch’s new creative inspiration journey. Stay tuned for more exciting!