Montblanc, the top international luxury brand, recently unveiled the world’s first Montblanc concept store in the North District of Sanlitun Village, Beijing. It is also the world’s largest Montblanc boutique. While inheriting the magnificent style, Montblanc Sanlitun Concept Store combines traditional craftsmanship and modern interactive technology in a very poetic way to build a brand-new experience space for Chinese consumers. Through the brand’s century-old art treasures, it will serve the world Here comes the legend of Montblanc writing time. At the event, well-known artists Huang Yaoming, Zhong Chuhong, Yang Kun, etc. also came to the scene and personally felt the magic and grace of the interactive experience in the Montblanc Sanlitun Concept Store.
The newly completed Montblanc Sanlitun Concept Store is four stories high and is located in the core area of Sanlitun Village North District, with an unprecedented scale. Strolling inside the store, you can feel the spark of surprise brought by creative ideas and modern technology everywhere, making the shopping experience a fun time and space journey.
The ‘Exploration Timepiece’ device located on the first floor of the Montblanc Sanlitun Concept Store vividly demonstrates the internal working process of the timepiece, showing guests the meticulousness and elegance of the Montblanc True Watch. Moving to the second floor, ‘Time Writing Great Man Slang Area’ tells visitors about Montblanc’s writing culture in new and interesting interactive forms, and guests can leave their own ‘signed portraits’ in the Montblanc store, sharing their own and The exclusive story of Montblanc’s Sanlitun concept store. The ‘Star Avenue’ on the third floor will create an unprecedented superstar experience platform for customers, and guests can take pictures on the red carpet that superstars walked through during the Montblanc event.
(From left) Mr. Cao Qitai, Ms. Zhong Chuhong, Chairman and President of Montblanc Asia Pacific, Mr. James T. Siano, Mr. Huang Yaoming, and Mr. Yang Kun Experience Montblanc Concept Store’s first floor exploration timepiece interactive device
At the event, Mr. James T. Siano, Chairman and President of Montblanc Asia Pacific, said that “Montblanc is very honored and hopes that the completion of the Montblanc Sanlitun concept store will bring a refreshing shopping experience to Chinese luxury consumers. Montblanc’s determination to dedicate itself to the Chinese market is unquestionable, and we are very grateful to the Chinese market for providing such a sustainable development opportunity for the Montblanc brand. In the Montblanc Sanlitunlong concept store, we hope to create an exchange platform for interaction with Chinese consumers. Through direct experience, you can further understand Montblanc’s product stories and brand concepts. & rdquo;
As an internationally renowned luxury brand, Montblanc has been supporting the development of culture and the arts for many years. Culture and art have long since penetrated into Montblanc’s bloodline. In every corner of the Montblanc Concept Store, you can find traces of Montblanc’s promotion of human culture and art. The 4th floor of the Montblanc Concept Store will also become an open art space, displaying design boutiques in the history of the Montblanc brand, as well as outstanding works by Chinese artists worldwide, and sharing world-leading art masterpieces with Chinese consumers.
The newly completed Montblanc Sanlitun concept store sells and displays a full range of Montblanc products, including the highly acclaimed high-end watch series in recent years, world-renowned writing instrument products, magnificent fine jewellery and high-quality leather goods and accessories. Montblanc enthusiasts can find all the masterpieces they aspire to.
Unprecedented scale, all-encompassing, extreme presentation. Montblanc Sanlitun Concept Store has more novelty journeys waiting for you to experience.