Davide Traxler Becomes Global Vice President And Chief Commercial Officer Of Parmigiani

Parmigiani announced the appointment of Davide Traxler as Vice President and Chief Commercial Officer of Parmigiani, responsible for global sales and marketing.
   Since March 5, 2018, Davide Traxler has officially joined Parmigiani and is a member of the company’s executive committee.

Davide Traxler, Global Vice President and Chief Commercial Officer of Parmigiani, and Michel Parmigiani, founder of the brand
   Davide Traxler is a Swiss citizen born in New York and from a family of diplomats who has lived in the United States, Africa, Brazil and Europe. He graduated from the Catholic University of Milan with a master’s degree in political science.
   Davide Traxler started his career at Bulgari. He subsequently served as Managing Director of Chopard’s US and Italy regions, and later as CEO of Corum, Switzerland.
   His leadership and nearly 20 years of professional experience in the luxury industry will open a new journey for Parmigiani.

Showing Retro Style Radar Diamond Series Plasma Ceramic Watch Tasting

Nostalgia is a mood, and retro is an attitude. As more and more people begin to recall the past, retro seems to have become a trend, from clothing to accessories are the best interpretation of this plot. Today, the Watch House will bring you a watch that perfectly combines fashion and vintage, namely the radar diamond series plasma ceramic watch, the official model is: 629.0074.3.412.

   In 2013, the radar watch presented for the first time the DiaMaster series of watches made of high-tech ceramics. This is a complete redesign. It only retains the name of the previous series. The new products have brought us too many surprises. They have combined the outstanding design of modern and classic and continued the brand’s superb watchmaking skills.

   The watch combines minimalist design with extreme craftsmanship. The 41 mm diameter fully complies with the features of the Radar Diamond Series watch, and the large diameter can better show the charm of men. The gray case and brown leather strap have a strong retro color, and the plasma high-tech ceramics are finely polished to show a charming texture.

   The watch case is made of plasma ceramic. This material has a complicated workmanship. It is made of a white high-tech kit and then placed in a plasma ceramic sintering furnace. When the plasma high-tech ceramic reaches 900 degrees Celsius, the watch’s The warm gray metallic luster slowly emerges, which shows the exquisite radar watchmaking skills.

   The screw-down crown is located at 3 o’clock on the watch and is also made of high-tech ceramics. It is carefully crafted by the watchmaker to show a beautiful pattern, which is not only beautiful but also has excellent non-slip properties.

   The dial design of the watch is simple and introverted, which simply interprets the classic. The grey dial shows a mature and calm masculinity, and the sun rays between the dials are beautiful and fashionable. The central silver dial is the finishing touch of the watch, and it is decorated with a bar pattern on the vertical dial, with a unique pattern and texture. The radar classic anchor logo and English logo are located at 12 o’clock. At 6 o’clock is the English logo that symbolizes the automatic winding of the watch. The rectangular window at 3 o’clock is used to display the date.

   The delicate dial surface shows the modern sense of radar watchmaking technology. The classic three-pin design meets most people’s habits. Three blue steel pins with different shapes perform their duties on the dial. As time goes by, the law beat.

   The watch’s lugs are also made of plasma high-tech ceramics. The upright lugs highlight the masculinity of the watch and are designed in one piece with the case, so it is more beautiful and sturdy. The leather strap is the material most people like. This watch is made of dark brown leather. The leather is exquisite, the texture is clear, the sides are lined, and the retro style reveals a stylish atmosphere.

   The elegant and round lines of the watch are the perfect presentation of radar watchmaking. The application of plasma high-tech ceramics brings a comfortable wearing feeling to the watch, of course, it is also a stylish expression. The watch is equipped with a self-winding mechanical mechanism, which can provide powerful power for the watch.

Summary: Radar has always been at the forefront of fashion watchmaking, not only taking the lead in applying ceramic materials to watches, but also continuously incorporating modern elements into it. Under the plasma ceramic case, this watch contains the superb skills of radar watchmaking for many years, and it is also the most perfect presentation of the Diamond Pa series.

Into Rolex Watch Factory – Plan-les-ouates

Rolex can change from imagination to reality because of Plans-Les-Ouates. Here is Rolex’s central laboratory, watch case maker and gold foundry. Plans-Les-Ouates, built in 2006, is composed of 6 parts that are 65 meters long, 30 meters high, and 30 meters high. It is the largest Rolex factory.

   It should be noted that if you stand outside the building, you will only see half of the factory. Plans-Les-Ouates has 11 floors, 5 floors above the ground and 6 floors hidden underground. This factory underpins Rolex’s core competitive advantage. It is different from any other Swiss (German or Japanese) watch brand factory. Expanding the scope to the entire watchmaking industry, or even beyond this single industry, may be unique.

   Visitors to the factory need to hand in cameras, mobile phones and all other digital equipment. There is an elevator in the factory, which leads to several floors underground. The floors are concrete and the corridors are very spacious. There are multiple doors on both sides. If a person does not need to enter a specific room, he will not get permission at all. For further in-depth visits, an authorized guide is required to check with an iris scanner.

   Under the factory are two 12,000 square meters of vaults connected by 1.5 kilometers of rails, which can transport more than 2,800 parts pallets per hour, covering 60,000 storage rooms and workshops upstairs. If the upstairs workshop needs a certain part, from retrieval to delivery, the entire system takes only 6 to 8 minutes. This is Rolex’s automated inventory management system, synonymous with efficiency.

   Rolex has its own foundry, which is mainly used to produce three kinds of gold and 904L composite steel with exclusive formula. why? Rolex is Rolex. Each alloy that Rolex uses is produced entirely by the brand, because Rolex knows that the alloy composition is the most important factor determining the aesthetics, mechanical properties and dimensional characteristics of the watch.

   Rolex has the ability to produce these exclusive materials because Rolex dares to be the first in the industry, investing in many watchmaking brands and even dare not imagine. Plan-Les-Ouates has a central laboratory that employs world-class experts in not only materials science, but also tribology (friction, lubrication and wear) and chemistry. This is an extraordinary laboratory, incredible testing, and self-developed machinery (for example, Rolex has developed a machine that can open and close the Oyster buckle 1,000 times in just a few minutes), which is actually the most impressive The deepest is the technicians who work here, they are not 100% from the watch industry.

   The Rolex Ceramics Division is also industry-leading. Although we have only seen it used for bezel production so far, the Rolex team is passionate about the future possibilities of ceramic materials.

   Surprisingly, the factory also has a finishing (retouching) department. Rolex will retouch watches, professional and skilled, but not traditional aesthetic decoration, that is what consumers are always looking for when inspecting fine watchmaking, not Rolex style. The Rolex watch case is polished by hand, just like Jaeger-LeCoultre and Audemars Piguet. At any given time, 50 to 60 employees are polishing the case.

   The artificial elements in Rolex’s watchmaking are far more abundant, real and important than imagined. The chamfered outer edge of the old Rolex case is very beautiful. In fact, the current retouching effect is not inferior to it. As long as Rolex thinks, they can easily bring them back to the watch fans. The assembly of the Rolex Oyster trademark and the Jubilee bracelet is also completed by hand, and of course, the guidance template used is also manufactured by Rolex. (Photo / text watch home compiled by Xu Chaoyang)
Walk into Rolex Watchmaking Factory-Acacias
Entering Rolex Watch Factory-Chene-Bourg
Walk into Rolex Watchmaking Factory-Bienne