Iwc Releases Sustainability Report, Leading Swiss Watch Pioneer

On April 27, 2018, Schaffhausen-Swiss watchmaker IWC led the Swiss watch pioneer, following the standards of the industry’s authoritative organization ‘Global Reporting Initiative’ First brand sustainability report released. The report highlights IWC’s commitment to achieving the UN Sustainable Development Goals and clarifies the 2020 Sustainable Development Goals.

                     IWC releases sustainable development report

New era of biennial development reports
  Promoting economic development, adopting renewable energy and fulfilling corporate social responsibility are IWC’s firmly established mission since the brand was founded. The business model of sustainable development is deeply rooted in IWC’s corporate culture. The Sustainability Reporting Guide, developed by the Global Reporting Initiative (GRI), is the world’s first and most widely applicable sustainability reporting standard, providing a reliable reference standard for policy makers and implementers. The guide provides organizations with detailed guidance and clear indicators at the international level, and assists companies in publishing sustainable development reports, which is of great significance to stakeholders in various fields.
  Christoph Grainger-Herr, Chief Executive Officer of IWC, said: ‘While maintaining the advanced quality, extraordinary craftsmanship and innovative spirit of IWC, we strive to create long-term value for the enterprise and society. With the brand’s first sustainable development report, IWC has taken a groundbreaking step in the field of high-end Swiss watches with rigorous measurement standards and forward-looking process management. We are committed to continuously improving the transparency of our business operations and showing it in a responsible manner. The impact of brand development on the economy, environment and society, and I hope to work with stakeholders from all walks of life to make continuous efforts to achieve sustainable brand development and support the realization of the United Nations sustainable development goals. ‘

                       IWC Solar Roof
The future of IWC’s sustainable development
 The IWC Sustainability Report 2018 reaffirms the brand’s determination to promote positive change, emphasizing the brand’s vision to manufacture high-quality watches and lead the industry in a sustainable and profitable way in the high-end watch sector . This includes working with consumers, peers in the industry, business partners and the wider community to ensure long-term social and environmental value while ensuring the healthy development of the brand.

  Reviewing the company’s original values ​​and looking forward to future development, compared to 2017, IWC has established clear 2020 development goals, including:
  30% reduction in packaging volume and weight of main products
  比例 Double the proportion of women in management positions
  Reduce greenhouse gas emissions by 10%
   Obtain the latest certification of the RJC industry code

                         IWC electric car

  ‘We believe that sustainable business initiatives can help brands achieve healthy growth in revenue and net profit while mitigating risks. The project is evaluated twice a year to ensure that the brand’s direction of development is aligned with the priorities of stakeholders and with the The sustainable development goals are closely aligned, and we are demonstrating the potential of sustainable development and will focus more sharply and more specifically on the most important issues. ‘Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, added .
  IWC international certification in the field of corporate social responsibility
  铜 2017 International CSR Excellence Awards Bronze Award for Sustainable Development
  Received the Butterfly Logo Award by Positive Luxury since 2013
  获得 Since 2014, it has been continuously certified by the RJC
  获得 Best Swiss Corporate Social Responsibility Award from in 2014
  Walpole Award for Excellence 2012 Best Corporate Social Responsibility Award


Sixtieth Anniversary Omega Speedmaster 60th Anniversary Limited Edition 38.6 Mm Watch

Among the many glorious historical moments of Omega, 1957 has a special significance. In that year, Omega released three professional timepieces at the same time: Omega Seamaster 300 Watch, Omega Ironmaster Watch And Omega Speedmaster. Sixty years later, Omega launched three limited edition collections of classic watches, paying tribute to the three classic legendary watches of 1957. Only 557 sets were sold worldwide. In the 1950s, Omega designed different logos on the watches. In order to commemorate that era, this time Omega has given three watches with completely different brand logos, which shows their ingenious intentions. (Watch model: 311.

   Among the three limited edition sets of Omega’s classic watches in 1957, the original edition of the Speedmaster 60th Anniversary Limited Edition 38.6mm watch is the first Speedmaster. The first Speedmaster watch is often referred to as the ‘broad arrow’ watch, which is derived from its unique ‘broad arrow’ pointer design. This classic timepiece is not only the first Speedmaster series watch, but also the first chronograph watch in the world to move the tachymeter scale from the dial to the bezel. This unique design is tailored for racers, making it easier to read the timing.

   Omega uses digital scanning technology to obtain high-precision images of the original 1957 watch, combined with the original hand-drawn design drawings of the original model, provides a design template for the new commemorative version of the watch, which can achieve the maximum restoration of the three models from 60 years ago Design of a classic watch. The new three watches are carried in carefully crafted gift boxes made of Swiss oak, engraved with limited edition numbers. The gift box also includes an exclusive leather watch collection bag, which includes six spare leather straps (three leather straps and three NATO military straps), and a wooden spring lever strap replacement tool.

   The watch uses a 38.6 mm stainless steel case with a moderate diameter. The case is polished and matte, with a black dial. On the black ‘tropical’ dial, the centerpiece is the iconic element of a Speedmaster watch, with ‘wide arrow’ hands. The hands and bar hour markers also have an orange luminous coating, adding a bright color to this watch. The watch has a 30-minute counter at 3 o’clock, a 12-hour counter at 6 o’clock, and a small seconds at 9 o’clock. The bezel of the watch is marked with a speed scale, which can read the estimated speed per hour at a distance of 1000 meters.

   The watch’s steel crown is exquisite and small, with a non-slip texture on the sides and an Omega logo on the top. On the top and bottom of the crown, there are timing start, pause and homing buttons.

   The stainless steel bracelet is newly upgraded to be more durable and more unique. The buckle is engraved with the retro-style ‘OMEGA’ logo.

   The Omega Speedmaster 60th Anniversary Limited Edition 38.6 mm watch is equipped with the Omega 1861 movement, which is like a beating heart, providing a continuous stream of power for the watch. The watch also has a water resistance of 60 meters.

   Summary: The new Omega Speedmaster 60th Anniversary Limited Edition 38.6 mm watch is a new version of the Omega Basel 2017, which will be launched in May this year. It can be purchased separately. The official price is 54,100 RMB. You can also choose from three classic limited-edition sets in exquisite gift boxes.


Sports Watches For Elite People Three ‘lexi Sports Watches’ Recommended

Inadvertently saw a new word ‘Lexi sports watch’ in a book, which is a luxury sports watch. In addition to high-grade movements, these watches also need to be equipped with exquisitely crafted cases. But because it is a sports watch, the material is often used in luxury watch steel is not often used, much loved by the elite. Today’s Watch House recommends and explains three ‘Lexi Sports Watches’ for you, letting you appreciate their extreme charm in more detail.
Audemars Piguet Royal Oak Watch 15300ST.OO.1220ST.02

Movement type: automatic machinery
Case material: Stainless steel
Strap material: stainless steel
Case diameter: 39 mm
Domestic public price: ¥ 156,000
Watch details: aibi / 2060 /

Watch Reviews: Throughout Audemars Piguet’s watchmaking history, the Royal Oak series, born in 1972, is undoubtedly a historical choice of extraordinary significance, leaving a profound mark on the brand’s watchmaking process. Even the stainless steel case is equally noble, equipped with ultra-thin mechanical movement, extraordinary characteristics make an immortal legend. The classic octagonal dial design, the 39 mm case, bezel, crown, strap and buckle made of stainless steel, and the overall shape of the watch were considered exaggerated designs 40 years ago, but today they have become Sought after object. Eight platinum screws fix the octagonal bezel, the strap is still integrated with the case, showing the series’ pure and tough style, and the natural decreasing width of the watch section is still smooth and perfect. Equipped with the Royal Oak 2121 ultra-thin self-winding mechanical movement, its thickness does not exceed 3.05 mm. As many as 247 movement components, the power reserve is about 40 hours.
Patek Philippe Nautilus 5711 / 1A-010

Movement type: automatic machinery
Case material: stainless steel
Strap material: stainless steel
Case diameter: 39 mm
Domestic public price: ¥ 222,700
Watch details: patek / 2208 /

Watch Comments: Since it is a ‘Lexi sports watch’, we have to mention Patek Philippe’s Nautilus (nautilus) series. Born in 1976. Patek Philippe wanted to create a watch with a strong structure and unique personality. The inspiration for this watch soon became apparent, namely the portholes visible on almost all ships. An elegant and classic sports watch that has received much attention since its inception. This watch can be described as a new design of Patek Philippe’s casual and elegant classic watch. With some subtle and meticulous changes, this series of watches not only adds a fashionable taste, but also continues its original essence. Black-blue dial, three-dimensional hour markers in gold with fluorescent coating, and a calendar display at 3 o’clock, simple and clear. Equipped with Patek Philippe 324C self-winding mechanical movement, 3.3 mm thickness, 213 movement components, power reserve of up to 45 hours.
IWC engineer watch IW500505

Movement type: automatic machinery
Case material: Stainless steel
Strap material: stainless steel
Case diameter: 45.5 mm
Domestic public price: ¥ 108,000
Watch details: iwc / 6136 /

Watch Comments: IWC’s engineer series watches, inspired by diving helmets, created a modern modeling language full of technical charm, which triggered a revolution in watch design. This watch is equipped with an eye-catching 45.5 mm case. The black dial has a power reserve indicator at 3 o’clock. The last day of the power reserve indicator is marked in red. Calendar display window at 6 o’clock. This watch has a soft iron inner case and a sapphire glass back. This design change makes the movement in full view, and also significantly reduces the thickness of the case, making the wearer feel more comfortable. It is equipped with IWC’s oversize 51113 movement, equipped with a Pellaton automatic winding system and a seven-day power reserve.
In summary: the design of these three ‘Lexi sports watches’ are from the watch designer Jero With the hands of Zunda, these classic designs have undoubtedly become the classic designs leading today’s luxury sports watches. ‘Le Shi Sports Watch’ was born only 40 years ago, but has achieved great brilliant achievements. It combines sports characteristics, fashion sense and high-end watchmaking craftsmanship and is loved by elites.


Straight Into The Skies – Glashütte World Time Zone Watch

The 1920s flight was in the enlightenment stage. Europe and the rest of the world recognize the importance of this revolutionary change in transportation. Due to the limited functions of technology and instruments, the pilots at the time had to perform multiple duties such as maintenance technicians, navigators, photographers, and even draw maps to record flight routes. It can be said that the pilot at that time was an out-and-out explorer. With the Navigator World View, the Pilot’s Watch World Time Zone, Glashütte pays tribute to the adventurous explorers and their spirit of adventure.

Glashütte Navigator World View

 The 1920s flight was in the enlightenment phase. Europe and the rest of the world recognize the importance of this revolutionary change in transportation. Flying makes the world smaller, making the impossible before possible. Inventors and pioneers continue to test and challenge the limits of technology, hoping to apply the results to exploration and commercial use. Due to the limited functions of technology and instruments, the pilots at the time had to perform multiple duties such as maintenance technicians, navigators, and photographers. You even need to draw your own map to record the flight path. It can be said that the pilot at that time was an out-and-out explorer.
 Watches were one of the most important tools for pilots of the time. The primary requirement for a watch specifically designed for pilots is its size, which must be able to be worn outside a heavy flight jacket. Second, it must be highly legible, easy to read day and night. Of course, the accuracy of the travel time is also very important.

 With the Navigator World View, the Pilot’s Watch World Time Zone, Glashütte pays tribute to the adventurous explorers and their spirit of adventure. The appearance of the Pilot’s World Time Zone watch is consistent with the style of other watches of the 20th century vintage series. The case has a rotatable ring marked with the world city name, which can easily define the time in different time zones. The oversized hour markers provide ideal legibility, and Glashütte’s proud calendar window is located at 6 o’clock, giving the wearer complete control of the world.
 The sapphire crystal case back reveals the beauty of the 39-47 movement, the skeletonized rotor in 21K gold, the gooseneck fine-tuning device and the finely polished Glashütte 3/4 splint. A model of table craft. The Pilot’s World Time watch is ideal for adventurers with its sporty and tough design. Just look at the wrist and you have the world. Although flying has become a part of our daily lives, the excitement that adventure brings us is something we will never lose!


Watch House 2016 Montblanc 4810 Series New Appreciation Event Recruitment

Montblanc is a brand that we are all familiar with. Whether it is in watches, pens or leather goods, Montblanc has a great deal of expertise. Montblanc has 1858, timewalker, and 4810 series watches. The 4810 series models have always been welcomed by watch friends. The Montblanc 4810 series debuted in 2006. The new series honors the brand’s exquisite and long-standing watchmaking tradition. It reinterprets the popular 4810 series with high-level complex watches, which is modern. Travelers provide trusted timepieces. Ten years after the Montblanc 4810 series was introduced, it will show you more excellent series creations. This time, the watch house and Montblanc will jointly hold the ‘2016 Montblanc 4810 Series New Appreciation Event’. Interested tablemates can come and visit Montblanc. The beauty of the 4810 series watch, professional staff will explain the watch during the event, and the table friends will have small gifts.
——Montblanc Qingdao store exhibition map——

——Part of the Montblanc 4810 series in 2016——

Montblanc Star 4810 Collection U0115071

Montblanc Star 4810 Collection U0114841

Montblanc Star 4810 Collection U0115123

   This Montblanc star 4810 series 114859 watch has been sought after by a large number of watch friends since its launch. There are many people who come to the store to buy it, and it shows how popular it is. This watch is a Montblanc home-made complex function watch. With both timekeeping and dual time zone functions, how can such a cost-effective watch not be welcomed? At present, this 114859 watch has been sold out, but for VIP customers this time can provide a unique opportunity to appreciate, sincere thanks to these watch friends for their constant support for Montblanc.

2016 Montblanc 4810 Series New Appreciation Event Details:
Time: November 19, 2016 at 2 pm
Venue: 1140/1142, Hisense Plaza, 117 Macau Road, Shinan District, Qingdao
Number of recruits: 15
ways of registration:
1. Enter the Watch House Forum Private Message Manager and leave your name and mobile number (Administrator ID: Watch Forum).
2. Scan the QR code below, pay attention to the official subscription number of the Watch House, and the private letter administrator.


Balman Iconic Lady

In the first days of spring and summer, the grass has not rested, and the vines and flowers twine in front of the window. It’s the best time for girls to show themselves. In dress, the watch is the best single item for women who pursue the taste of fashion details. Romantic white arabesque flowers looming on the entire watch, looming sexy, low-key publicity. The elegance and fashion she displays encompasses the unique design taste and astute sensitivity to fashion trends, as well as his superb design talent.
 Wherever you mention the perfect collision of taste and know-how, the name Pierre Balmain comes to mind. Pierre Balmain led the field of Haute Couture in Paris, where he successfully redefined the laws of fashion. Today, the essence of his charm is highlighted by Balmain, a watch brand of the Swiss Swatch Group. At the same time, the group has provided Montres Balmain with rich technical and commercial resources, as well as traditional superb watchmaking techniques.
 The creators at the Maison de Saint-Imier are always diligent, and with the help of the Balmain Iconic Lady, they ingeniously and creatively bring a unique Elegant and fashionable, the time scale on the dial abandons the traditional Arabic numerals, and is represented by large Roman numerals at 12 o’clock, three o’clock, six o’clock and nine o’clock. The white dial and the entire watch are set against the entire atmosphere. Low-key is full of classical art.
 The Balmain Iconic Lady has a case thickness of 6.85 mm and a diameter of 33 mm. It is a beautiful example in sports models. It exudes a stylish, pure and elegant charm. The silicone skin-friendly strap of the emoticon makes it comfortable to wear, and the delicate connection with the rose gold ceramic case and the rose gold lug link decorated with arabesque emoticons makes this style glamorous and charming.
When the female watch of the Baumannia sports series is clasped lightly on the wrist, it feels like jogging on a winding mountain path to feel the beauty of this early summer. At the same time, the heart seemed to be lingering tightly with the arabesque flowers, carrying this throbbing, creating eternal perfection.

Technical Parameters:
Name: Baumannian Sports Women’s Watch
Model: B4353.22.22
Mirror: Sapphire crystal
Case: PVD rose gold-plated, white ceramic bezel
Dial: white lacquered
Strap: Silicone Strap
Table diameter: 33 mm
Table thickness: 6.85 mm
Water resistance: 30 meters
Reference price: 3400 yuan


Davide Traxler Becomes Global Vice President And Chief Commercial Officer Of Parmigiani

Parmigiani announced the appointment of Davide Traxler as Vice President and Chief Commercial Officer of Parmigiani, responsible for global sales and marketing.
   Since March 5, 2018, Davide Traxler has officially joined Parmigiani and is a member of the company’s executive committee.

Davide Traxler, Global Vice President and Chief Commercial Officer of Parmigiani, and Michel Parmigiani, founder of the brand
   Davide Traxler is a Swiss citizen born in New York and from a family of diplomats who has lived in the United States, Africa, Brazil and Europe. He graduated from the Catholic University of Milan with a master’s degree in political science.
   Davide Traxler started his career at Bulgari. He subsequently served as Managing Director of Chopard’s US and Italy regions, and later as CEO of Corum, Switzerland.
   His leadership and nearly 20 years of professional experience in the luxury industry will open a new journey for Parmigiani.


Showing Retro Style Radar Diamond Series Plasma Ceramic Watch Tasting

Nostalgia is a mood, and retro is an attitude. As more and more people begin to recall the past, retro seems to have become a trend, from clothing to accessories are the best interpretation of this plot. Today, the Watch House will bring you a watch that perfectly combines fashion and vintage, namely the radar diamond series plasma ceramic watch, the official model is: 629.0074.3.412.

   In 2013, the radar watch presented for the first time the DiaMaster series of watches made of high-tech ceramics. This is a complete redesign. It only retains the name of the previous series. The new products have brought us too many surprises. They have combined the outstanding design of modern and classic and continued the brand’s superb watchmaking skills.

   The watch combines minimalist design with extreme craftsmanship. The 41 mm diameter fully complies with the features of the Radar Diamond Series watch, and the large diameter can better show the charm of men. The gray case and brown leather strap have a strong retro color, and the plasma high-tech ceramics are finely polished to show a charming texture.

   The watch case is made of plasma ceramic. This material has a complicated workmanship. It is made of a white high-tech kit and then placed in a plasma ceramic sintering furnace. When the plasma high-tech ceramic reaches 900 degrees Celsius, the watch’s The warm gray metallic luster slowly emerges, which shows the exquisite radar watchmaking skills.

   The screw-down crown is located at 3 o’clock on the watch and is also made of high-tech ceramics. It is carefully crafted by the watchmaker to show a beautiful pattern, which is not only beautiful but also has excellent non-slip properties.

   The dial design of the watch is simple and introverted, which simply interprets the classic. The grey dial shows a mature and calm masculinity, and the sun rays between the dials are beautiful and fashionable. The central silver dial is the finishing touch of the watch, and it is decorated with a bar pattern on the vertical dial, with a unique pattern and texture. The radar classic anchor logo and English logo are located at 12 o’clock. At 6 o’clock is the English logo that symbolizes the automatic winding of the watch. The rectangular window at 3 o’clock is used to display the date.

   The delicate dial surface shows the modern sense of radar watchmaking technology. The classic three-pin design meets most people’s habits. Three blue steel pins with different shapes perform their duties on the dial. As time goes by, the law beat.

   The watch’s lugs are also made of plasma high-tech ceramics. The upright lugs highlight the masculinity of the watch and are designed in one piece with the case, so it is more beautiful and sturdy. The leather strap is the material most people like. This watch is made of dark brown leather. The leather is exquisite, the texture is clear, the sides are lined, and the retro style reveals a stylish atmosphere.

   The elegant and round lines of the watch are the perfect presentation of radar watchmaking. The application of plasma high-tech ceramics brings a comfortable wearing feeling to the watch, of course, it is also a stylish expression. The watch is equipped with a self-winding mechanical mechanism, which can provide powerful power for the watch.

Summary: Radar has always been at the forefront of fashion watchmaking, not only taking the lead in applying ceramic materials to watches, but also continuously incorporating modern elements into it. Under the plasma ceramic case, this watch contains the superb skills of radar watchmaking for many years, and it is also the most perfect presentation of the Diamond Pa series.


Into Rolex Watch Factory – Plan-les-ouates

Rolex can change from imagination to reality because of Plans-Les-Ouates. Here is Rolex’s central laboratory, watch case maker and gold foundry. Plans-Les-Ouates, built in 2006, is composed of 6 parts that are 65 meters long, 30 meters high, and 30 meters high. It is the largest Rolex factory.

   It should be noted that if you stand outside the building, you will only see half of the factory. Plans-Les-Ouates has 11 floors, 5 floors above the ground and 6 floors hidden underground. This factory underpins Rolex’s core competitive advantage. It is different from any other Swiss (German or Japanese) watch brand factory. Expanding the scope to the entire watchmaking industry, or even beyond this single industry, may be unique.

   Visitors to the factory need to hand in cameras, mobile phones and all other digital equipment. There is an elevator in the factory, which leads to several floors underground. The floors are concrete and the corridors are very spacious. There are multiple doors on both sides. If a person does not need to enter a specific room, he will not get permission at all. For further in-depth visits, an authorized guide is required to check with an iris scanner.

   Under the factory are two 12,000 square meters of vaults connected by 1.5 kilometers of rails, which can transport more than 2,800 parts pallets per hour, covering 60,000 storage rooms and workshops upstairs. If the upstairs workshop needs a certain part, from retrieval to delivery, the entire system takes only 6 to 8 minutes. This is Rolex’s automated inventory management system, synonymous with efficiency.

   Rolex has its own foundry, which is mainly used to produce three kinds of gold and 904L composite steel with exclusive formula. why? Rolex is Rolex. Each alloy that Rolex uses is produced entirely by the brand, because Rolex knows that the alloy composition is the most important factor determining the aesthetics, mechanical properties and dimensional characteristics of the watch.

   Rolex has the ability to produce these exclusive materials because Rolex dares to be the first in the industry, investing in many watchmaking brands and even dare not imagine. Plan-Les-Ouates has a central laboratory that employs world-class experts in not only materials science, but also tribology (friction, lubrication and wear) and chemistry. This is an extraordinary laboratory, incredible testing, and self-developed machinery (for example, Rolex has developed a machine that can open and close the Oyster buckle 1,000 times in just a few minutes), which is actually the most impressive The deepest is the technicians who work here, they are not 100% from the watch industry.

   The Rolex Ceramics Division is also industry-leading. Although we have only seen it used for bezel production so far, the Rolex team is passionate about the future possibilities of ceramic materials.

   Surprisingly, the factory also has a finishing (retouching) department. Rolex will retouch watches, professional and skilled, but not traditional aesthetic decoration, that is what consumers are always looking for when inspecting fine watchmaking, not Rolex style. The Rolex watch case is polished by hand, just like Jaeger-LeCoultre and Audemars Piguet. At any given time, 50 to 60 employees are polishing the case.

   The artificial elements in Rolex’s watchmaking are far more abundant, real and important than imagined. The chamfered outer edge of the old Rolex case is very beautiful. In fact, the current retouching effect is not inferior to it. As long as Rolex thinks, they can easily bring them back to the watch fans. The assembly of the Rolex Oyster trademark and the Jubilee bracelet is also completed by hand, and of course, the guidance template used is also manufactured by Rolex. (Photo / text watch home compiled by Xu Chaoyang)
Walk into Rolex Watchmaking Factory-Acacias
Entering Rolex Watch Factory-Chene-Bourg
Walk into Rolex Watchmaking Factory-Bienne