From March 27th to March 29th, the 2015 European Artistic Crafts Days will be held in more than a dozen different countries including Switzerland. Vacheron Constantin, the famous Swiss watchmaking brand, has reaffirmed its support for this event for the fifth consecutive year. It aims to let the public understand the precious heritage of arts and crafts and ignite the enthusiasm for future professional development.
Vacheron Constantin respects the same values as the European Arts and Crafts Open Day
Founded in Geneva in 1755, Vacheron Constantin is one of the oldest watchmaking brands in the world. It has faithfully continued the Swiss tradition of excellence in craftsmanship and passion for watchmaking for 260 years without interruption. For Vacheron Constantin, promoting the arts and crafts industry is not only a promise, but also a responsibility.
Since 2011, Vacheron Constantin and the French National institute of Artistic Crafts have strongly supported the ‘Mutations’ theme art exhibition held at the Museum of Decorative Arts in Paris. In Milan, Vacheron Constantin and the Fondazione Cologni dei Mestieri d’ Arte co-founded the “Intrecci” exhibition at the Bagatti Valsecchi Museum to present traditional weaving art.
European arts and crafts open day event in western Switzerland attracted more than 60 trade representatives from three cantons
Following Geneva in 2012 and Vaud in 2014, this year Jura has also participated in this event. Touring events across the three states will present the local public with colorful art treasures (many of which are forgotten and rare in the world) and unprecedented intimate interaction and communication experiences.
L’Ile de la Cité in Geneva presents historical heritage
The Vacheron Constantin House in l’Ile de la Cité, Geneva is the foundation of the brand’s glorious history. As an important part of the 2015 celebration, Vacheron Constantin will host the first public open day here. At such a unique and important moment, Vacheron Constantin will invite gem inlayers, engravers and watchmakers to show their superb skills on the scene, presenting the charming charm of artistic craftsmanship spanning centuries to the public.
The European Arts and Crafts Open Day aims to explain arts and crafts from a new modern perspective, increase its public visibility and protect historical heritage. By sponsoring this event, Vacheron Constantin has demonstrated an inseparable connection with ancient cultural heritage and a firm determination to protect, spread and promote its continuous development.