MADGallery established by MB & F is an important visiting point in the center of Geneva. It is located on rue Verdaine Street in Geneva, only a few steps away from the company’s workshop in the center of the city: this is not one An ordinary, standardized, big-brand store-but a charmingly designed small universe with mechanical kinetic energy at its core. The gallery displays unique clocks and watches and other unique mechanical art installations.
As the name suggests, the brand does not want this to be just a boutique, but rather to open an art gallery-a creative platform that matches all the machines created by MB & F, as well as carefully crafted by the creators of the brand Mechanical art installations from far away all over the world. Many of these creators are not yet known …
M.A.D.Gallery is a true extension of the MB & F concept: the machines created by MB & F are used to tell the whole age, not to look at time. They are not only unique works in the history of mechanical watches, but also kinetic art in three dimensions. The creators of each collection in the gallery adhere to the same philosophy: craftsmanship has long been beyond practical value, and all works must reach the realm of art.
Stunning collections include ‘Machine Lights’ lamps designed by Frank Buchwald in Berlin, Germany, sculptures by Chinese artist Xia Hang, and amusement produced by British brand Laikingland, a team of humorous designers Human-powered gadgets. MB & F prefers to call these works mechanical installations, and every gem in M.A.D.Gallery will make your heart beat faster. The gallery showcases a full range of MB & F watchmaking machines, including the newly launched Legacy Machine N ° 1 and limited edition HM4.
MB & F M.A.D. Gallery
Rue Verdaine 11